Want to win your mid-funnel?
At the point of decision, your audience deserves more than lists of features, benefits and val props. We’ve developed a framework that triangulates their needs with Anthems, Explainers and Endorsements – so when they choose, they choose you.
We call this the Video Marketing Trifecta™.
Differentiate.
Demonstrate.
Validate.
After years of working with B2B teams in the messy middle of the funnel, we noticed something consistent: the videos that actually moved decisions forward were doing one of three things.
So, we make videos that help buyers understand:
Differentiate
Demonstrate
Validate
Differentiate
Anthems
Your Flagship Asset
Differentiate your brand from rivals and highlight the Why of your business.
Brand Identity
Emotional Connection
Website Engagement
Explainers
Show Off What You Solve
Demonstrate your solution’s functions, benefits and value propositions.
Product Understanding
Conversion Rate
Time Efficiency
Endorsements
The Confidence to Choose You
Real customers validate your offerings, giving prospects the confidence to choose you.
Credibility
Social Proof
Trust Building
Differentiate
Demonstrate
Validate
Co-Founder | Executive Producer
tim@pennantvideo.com
Boston, Austin, PDX
